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Is Samsung Trying to Kill Live Music with VR?

“You can’t download the live experience,” said the music executive. “People will always want go get together to experience the power for music in a communal way.” Sage reasoning–at least for now. But for the future? Maybe virtual reality is out to kill the rock concert. The Mirror reports on Samsung’s VR plans.

In the olden days, rock concerts generally involved frenzied moshing, the ingestion of mind-altering chemicals and the fleeting chance of enjoying a casual sexual encounter.

Now the tech giant Samsung is hoping to persuade the world that the cool kids of the future will be able to witness the virtual reality “future of music” without even leaving their bedrooms.

On Sunday, it staged a VR gig featuring a band called “Years and Years”, who specialise in a gentle form of electro which is unlikely to scandalise even the most sensitive of parents.

Instead of visiting the concert in person, revellers strapped on helmets and watched it from afar.

The band said the experience left them “buzzing”, a phrase which would sound markedly different if coming from the lips of Keith Richards or the other elegantly wasted stars of yore.

“The show was like nothing we have done before,” the band said in a statement.

“The VR element adds a totally new dimension for us as performers and for those watching.

“We’re proud to be the first artists to offer such a unique and special, immersive experience to our fans.”

What do you think? Keep reading.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38431 posts and counting. See all posts by Alan Cross

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