Search Data Scoured from People Watching Last Night’s Grammys

No surprise, it was Katy Perry’s dark and magical performance of “Dark Horses” which featured crystal balls brooms and fire,  that caused the largest spike in searches from the night. Other searchable moments included:

• One of the biggest trends on the red carpet was metallic, with silver, platinum, and gold appearing throughout the night. Taylor Swift’s silver Gucci gown captured 70% of the searches followed by Chrissy Teigen, Ciara, and Rita Ora who rocked the gold and silver look as well.
• Bing searches spiked early on at the Grammys during Beyonce’s provocative opening performance of “Drunk In Love” when hubby Jay-Z surprised the crowd and joined her on stage.
• The Robots of Daft Punk had a great night winning both Record and Album of the Year for their hit “Random Access Memories.” The duo’s continued silence while other participants accepted the awards caused the second highest spike in searches.
• Collaborations ruled the night, but it was Daft Punk, Stevie Wonder, and Pharrell William’s performance that captured the audience’s attention the most. Their performance captured 30% of the searches compared to other collaborations, followed by Ringo Starr & Paul McCartney’s reunion at 23% and Kendrick Lamar & Imagine Dragons electrifying performance with 21% of the searches.
• Solo singing ladies also stole the show with performances that ranged from aerial to soulful. Newcomer Lorde not only took home the awards for best pop solo and song of the year, but also captured 50% of the solo female performance searches for her haunting performance of “Royals.” Taylor Swift’s “All Too Well” performance followed with 34% of the searches, and Pink’s “Try” rounded out the group with 16% of the searches.

For additional information about Bing awards season search data, visit: www.Bing.com/Awards