September 26, 2023

You Could See This Coming: Band Offers to Pay to Play the Super Bowl

You’ve probably heard how the NFL is thinking about charging acts to play the halftime show at Super Bowl 50 in San Francisco (Yes, they’re reverting to Arabic numbers for this game; “Super Bowl L” just doesn’t cut it.) Not wanting to leave money on the table, the league believes that acts should pay for the kind of exposure they’ll get during the game.

This opens up the possibility of a bidding war.  How badly is does an artist want the gig?  How much are they willing to pay?

British band You Me at Six decided to test the waters by offering up some big dollars–tongues firmly in cheek, of course.

Dear NFL:

We’re sorry to hear that you’re in such dire financial straits.  While Coldplay and Rihanna mull your offer, we’re here to help with a multi-tiered proposal.1. For $2 Million: We get to play the upcoming halftime show.
2. For $10 Million, one of us gets to quarterback a set of downs for the team of our choosing.
3. For $40 million, the Super Bowl will be played with English football rules, where you must use your feet, and an actual ball.

We look forward to hearing your thoughts once you’ve had a chance to review.  We welcome any of the Super Bowl committee to attend one of our upcoming American concerts.  Our tour kicks off September 15(th) at the Troubadour in Los Angeles, CA.


You Me At Six
(Josh, Dan, Max, Chris, Matt)

(Via Pollstar and The Wall Street Journal)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37107 posts and counting. See all posts by Alan Cross

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