Serena Ryder gets into the non-alcoholic beer universe

October 20, 2021October 20, 2021 Alan Cross 0 Comments

For some, this is Sober October. But what does one do if you’ve got a taste for beer? Libra, a PEI-based non-alcoholic beer brand says it has a solution.

With the global non-alcoholic beer market set to grow 47% and with 66% of millennials reporting that they’re trying to reduce their alcohol consumption, Libra thinks their time is now. To help out, they’ve enlisted Serena Ryder to help “normalize being social without the buzz.”

This partnership also includes a deal where 1% of Libra sales will support ArtHaus, Serena’s music incubator project. It’s devoted to giving more artists, musicians, and creators access to things like mentorship and wellness services.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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