Our Lady Peace are looking for fans to share their videos of good deeds in their communities as part of their #somethingness campaign.
“Inspired by a video that bandmate Steve Mazur made about his regular visits to an animal shelter, the rest of the band felt compelled to share their own stories of ‘somethingness’ – the things that they do to try and make a positive impact on people in their lives and communities,” the band says.
Until November 13, fans are encouraged to share videos or photos on Instagram of something meaningful to them, whether that’s a photo of a community service event, holding up someone else who does good work and often goes unnoticed or a neighborhood organization that makes the world a better place. Use the tag #MySomethingness and include the band and, after November 13 – World Kindness Day – the band will review all the photos and contributors might be invited to appear in the video for OLP’s next single, “Head Down.”
We want to highlight the good that you do in your community in our new music video for “Head Down”. Send in a video of you doing your ‘somethingness’ to [email protected] for a chance to be featured. Deadline is November 13th. #mysomethingness pic.twitter.com/C9cblBxoPv
— OurLadyPeace (@OurLadyPeace) November 1, 2018
“We have the unique opportunity to share stores with so many different people and fans around the world,” lead singer Raine Maida said. “We’re often reminded of the incredible selfless acts and contributions everyday working people make to help better their communities and the people that live there. #MySomethingness is all about honouring these good people, shining a light on each other.”
Thank you to everyone who has been sharing their #mysomethingness both with us and online over the past week.
— OurLadyPeace (@OurLadyPeace) November 9, 2018
More information is available on the band’s Instagram page.
As the snow (blah!) starts to fall and we enter the holiday season, it’s the perfect time to start thinking about spreading good cheer, helping our neighbours and trying to make the world a little better, even if just for a moment. Why not take a photo and maybe get selected to be in an OLP video too?
@OurLadyPeace My kids raised money from their birthdays, instead of gifts, to donate to an animal clinic. They lost both their pets in the same year and wanted to help any other pet and family as it is hard to go through such a loss. #mysomethingness Sorry I don't have a video. pic.twitter.com/OPpk427fIs
— Randy Gilbert (@GredRg) November 8, 2018