Whenever I need to identify a song that drifts by, I immediately pull out my phone and fire up Shazam. Andrew points us to this article from Jacobs Media on something called Shazam for Radio.
Many don’t remember that Shazam originallly started as an SMS service. A consumers could dial 2580 on their mobile phones, hold it up to a speaker and receive a text message showing the song title and name of the artist that was playing.
Shazam has come a long way. It has become famous in its mobile app form, connecting more than 500 million people to the music and televised content around them. Many remember first downloading the app on a smartphone, amazing and amusing friends with the ability to Id songs in restaurants, bars, or anywhere.
Shazam was from an overnight success. To put its usage in perspective, it took ten years for the service to reach 1 billion tags and just three months to go from 10 to 12 billion.
But while a great many of those tags were inquiries about songs people heard on the radio, Shazam’s relationship with the industry has been one way, until now. Shazam for Radio is a platform developed by CEO Jason Bailey and the team at Sun Broadcast Group enabling stations to interact with Shazam in a number of valuable ways. For this edition of Radio’s Most Innovative, we asked Bailey to tell us more about how the innovative Shazam interfaces with radio.