Shazam, the music identification and tagging app, also collects tremendous amounts of data about music users. Every time you use it, Shazam’s servers take note of your location, the artist and the song. This information is parsed by record labels, managers, artists and others within the industry.
The Shazam people being that the data they collect can also be used to predict who will win what at the Grammys on Sunday. Read what Billboard has to say about this:
The potential winners selected by Shazam are based purely by the number of times the song or album has been tagged. As a result, the winners are a reflection of how often listeners were intrigued enough by a song to use Shazam to identify it. The Grammy Awards, by contrast, are chosen by members of the Recording Academy.In other words, Shazam’s “predictions” are an indication of popular interest, while the Grammys represent how musical experts judge quality. As a result, the two can diverge, as they did this year with Avicii, whose album “True” was not nominated for a Grammy but was tagged 26 million times, more than any other electronic dance album.