Shazam Predicts the Grammy Award Winners

Shazam, the music identification and tagging app, also collects tremendous amounts of data about music users. Every time you use it, Shazam’s servers take note of your location, the artist and the song.  This information is parsed by record labels, managers, artists and others within the industry.

The Shazam people being that the data they collect can also be used to predict who will win what at the Grammys on Sunday.  Read what Billboard has to say about this:

The potential winners selected by Shazam are based purely by the number of times the song or album has been tagged. As a result, the winners are a reflection of how often listeners were intrigued enough by a song to use Shazam to identify it. The Grammy Awards, by contrast, are chosen by members of the Recording Academy.In other words, Shazam’s “predictions” are an indication of popular interest, while the Grammys represent how musical experts judge quality. As a result, the two can diverge, as they did this year with Avicii, whose album “True” was not nominated for a Grammy but was tagged 26 million times, more than any other electronic dance album.

Keep reading.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38420 posts and counting. See all posts by Alan Cross

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