Skate4Cancer: Let’s Cure This Thing

From the press release:

Daycare Records artist Walter Senko enlisted Rob Dyer of Skate4Cancer to co-star in his “We Are The Cure” music video. The song was co-written by Walter and Cone McCaslin of Sum 41, who also produced the track. With October being Breast Cancer Awareness Month and the philanthropic holiday season approaching, a portion of the sales from the anthemic pop-rock single will go to Wellspring Cancer Support Network.

The song – taken from Walter’s EP, From A Liar — is being serviced to modern rock stations this week. It was mixed by Eric Ratz (Billy Talent, Monster Truck, Sarah Slean).

Rob, an inspiration to youth and many of Canada’s biggest artists from Billy Talent to Lights, has skateboarded across Canada, America, New Zealand and Australia to educate youth about cancer. He has also worked alongside such festivals such as Warped Tour and Scene Fest.

The “We Are The Cure “ video was shot at Rob’s Skate4Cancer pop-up shop in downtown Toronto and was co-directed by Phil Prieur and Karen Bliss. Karen won Music Journalist of the Year in 2013 at the Canadian Music & Broadcast Industry Awards and owns a music-heavy online magazine Samaritanmag.com about people making a difference. She also owns Daycare Records. Phil helped shoot the 2013 documentary, Chasing Fortune, about ex INXS singer JD Fortune, which Karen produced.

“I wrote the song after learning how Rob turned the tragic loss of his mother, grandmother and best friend to all to cancer into a positive message that he’s successfully spreading internationally,” says Walter, who is based in Windsor, Ontario.

Walter will be opening for another inspirational man, hip hop artist and peace activist Emmanuel Jal, who also co-stars in the new Reese Witherspoon film, The Good Lie. The show is Oct. 11 at the Registry in Kitchener, Ont.

Buy the single through iTunes here.

For interviews, photos, bio or other information, contact Carley St.Onge at 519-501-0190, or email [email protected] or go to the following links:

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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