The latest sales data has the Google Home Mini as the best-selling smart speaker of Q2 in 2018, accounting for 20% of the 11.7 million units of all smart speakers were shipped. Next up was the Amazon’s Echo Dot (18%) and then the full-sized Echo (12%).
Apple’s HomePod? Just 6%, which works out to about 700,000 units. However, if you look at overall revenues, the HomePod accounted for 16% of sales. Then again, each HomePod is pretty pricey. With the Mini and the Dot controller 38% of the market not, Google and Amazon probably aren’t too worried about Apple it the closed system of the HomePod.
The demand for smart speakers is growing weekly. It’s estimated that 48% of American households will one by the end of the year.
This is going to be an interesting Christmas shopping season.