Snoop Dogg’s New Business is called Merry Jane. And Yes, It’s About Dope.

Not “Mary Jane,” because that would make too much sense. It’s “Merry Jane,” a “cannabis lifestyle company” unveiled by Snoop hissself at TechCrunch Disrupt. Yes, the business and technology expo in San Francisco. Let’s hear from him.

.@SnoopDogg on what he’s learned from his investments #TCDisrupt http://t.co/pEelH2ejEf

— TechCrunch (@TechCrunch) September 21, 2015

.@SnoopDogg on the future of the cannabis industry at #TCDisrupt http://t.co/THPYd0HPzd — TechCrunch (@TechCrunch) September 21, 2015

Snoop has already set up a YouTube channel. And the content isn’t what you might expect.

If he can refrain from getting high on his own supply, the dude is gonna be a billionaire.

Meanwhile, consider this: who has the better dope? Snoop or Willie Nelson? (Thanks for Tom for pointing out this potential cutthroat competition.)