So Maybe Apple Really IS Building an Electric Car

It may never come to market, but it looks like there’s a part of Apple’s skunkworks devoted to experimenting with the notion of an electric car.

From Business Insider:

Apparently Apple really is interested in the automotive industry.

At Re/code’s Code conference, an Apple shareholder in the audience asked Jeff Williams, Apple’s senior vice president of operations, what industries the company is looking at.

“The car is the ultimate mobile device, isn’t it?” Williams said in response.“We explore all kinds of categories. We’ll certainly continue to look at those, and evaluate where we can make a huge difference.”

Rumors that Apple has been developing its own electric car to take on Tesla have been swirling for months.

Interesting. So can anything be parsed from this? Or is Apple just trolling the tech press?

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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