So What, Exactly, Is Apple’s Plans for Music?

Here are the facts:

  1. Apple still hasn’t said what they’re going to do with Beats, although it’s been reported that Trent Reznor is rebuilding the streaming service from scratch.
  2. iTunes Radio still isn’t available outside the US. Besides, it hasn’t exactly set the world on fire, has it?
  3. Apple hired DJ Zane Lowe away from the BBC to do…something in Cupertino.
  4. The company is also apparently paying music journalists to write copy for thousands and thousands of curated playlists. No one I know was approached.
  5. And rumours are that when Apple releases iOS 8.4 (we’re currently on 8.3), there will be a major overhaul of some kind to Apple Music–but Beats won’t be part of it.
  6. However, Apple announced this morning the dates of their annual World Wide Developers Conference for this June in San Francisco. We should hear something then, right?

Interesting times.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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