Lil Nas X shook the world of country music to its core with his song “Old Town Road,” with many fans complaining that the song isn’t true country at all. This forced Billboard to remove the song from its country charts. Cue the debate and cries of racism.
It’s gotten even worse for these country fans when one of their own, Billy Ray Cyrus, helped Lil Nas X with a remix.
Lest you’re unaware, the song has become a major hit, sitting at #1 on the Billboard Hot 100 for seven straight weeks. Just in the past week, it’s had 9.25 million streams in Canada and a staggering 99,144,946 streams in the US. That’s almost three times the number of the second place song, “Bad Guy” from Billie Eilish.
The song has been such a success that Lil Nas X has signed a lucrative management deal with CAA. He signed a major label deal with Columbia without having released a single album. And he’s parlayed the lyric “Cowboy hat from Gucci/Wrangler on my booty” into a partnership deal.
Wrangler has unveiled the Lil Nas X Collection featuring several styles of jeans, ranging from US$79 to US$129 a pair.
This has created even more issues with country fans who say that “true cowboys” would never wear such trash. Some are even calling for a boycott of Wrangler.
Digital Music News, which has reported on the story, quotes one upset fan:
“I went all Wrangler when Levi went anti-gun because wrangler was the true Cowboy brand… but of course, they can’t stay true to their consumers and try to appease a totally different audience that had to google what wrangler was…”
Oh, dear. This is only going to get worse, isn’t it?