If you’re of a certain age, you’ll remember the late 80s/early 90s when money was no object when filming a music video. Budgets started at $500,000 for a single clip and went well up into the six figures.
According to Wikipedia, the most ever spent on a music video was the Michael and Janet Jackson duet, “Scream.” Total cost in 1995: $7,000,000, the equivalent of over $10 million today.
Today, though, you can shoot a pro-quality 4K video on your phone. And with an app or two, you can even edit it into the final product. The cost? Negligible.
The Guardian has its picks of the most clever music videos of 2015 and while none of them were actually shot on an iPhone, they show that you don’t have to spend a lot to get something good. Here’s an example from Fat White Family.