When Glitter, the movie starring Mariah Carey was released in 2001, it was almost immediately branded as a major bomb. Its accompanying soundtrack didn’t fair well, either. In fact, Glitter has become a meme used to describe something awful.
That was 17 years ago. So why has the Glitter soundtrack suddenly and, let’s face it, randomly and improbably, hit the top of the iTunes charts in America?
It’s not like it’s selling many copies–4,737 units last week, compared to SoundScan’s number one album, Experiment by Kane Brown, which moved 106.775 copies–so something else must be afoot. But what?
Mariah says she has no explanation.
So it’s this #JusticeforGlitter campaign? Doubtful. Once again, we come back to the issue of sales stats: the number just don’t show massive numbers of people buying this 17-year-old album. What could it be?
It could be that iTunes has been gamed again, just like what happened a week or so with Chinese pop star Kris Wu when ten of his songs suddenly appeared on the iTunes singles chart. But how does this gaming work? Apple’s not commenting and neither Billboard nor Neilsen have any explanation. Yet.
Meanwhile, Carey fans–The Lambify–think its magic and that Mariah is finally getting her due from the universe. Okay. Whatever.
UPDATE: The new sales data (issued today, November 19) doesn’t shed much light on the matter.
- Glitter was the 15th-highest-selling digital album in the US last month, seeing 4,575 paid downloads. Compare that to the first-place Imagine Dragons’ Origins, which had 40,240 downloads.
- It’s nowhere to be found on the SoundScan Top 200.
What the hell is going on?