There have been reports of physical copies of U2’s Songs of Innocence showing up in select record stores across the US. A few have even turned up on eBay. See?
What’s up with this? Wasn’t the physical release supposed to wait until October 14? Won’t Apple be upset with this loss of exclusivity? Maybe not.
The most popular theory is that U2 needed to get physical release in the stores for the album to qualify for a Grammy Award in 2015. And according to this post, this seems to fit the rules.
Why does it matter? Because the Grammys give record sales a big boost. It’s a marketing thing, nothing more. But it’s an important one.
(Thanks to Michael and Larry for the tips.)