Songwriting + SEO = Something Like This

Matt Farley may be the most prolific songwriter of the modern era.  Chances are, though, that you’ve never heard of him.  That changes now with the article from Pricenomics.

He may be the most prolific songwriter whose name you’ve never heard. From his home in Danvers, Massachusetts, Matt Farley has created and released over 15,000 songs. He even spent more than a few minutes on some of them.

Farley is a musician and filmmaker who releases projects from Motern Media, a brand he created “so he could release the music and movies he made with his friends.” But releasing music and movies you make with your friends is rarely financially rewarding, so Farley turned to a strategy more often associated with business buzzwords like growth hacking or search engine optimization than with songwriting: getting his songs to appear at the top of search results.

As Farley told The Guardian, he thought of the idea when he realized that people searched for songs on music sites with random words. People downloaded a song by his band with the word “monkey” in its title significantly more than other songs. So, Farley decided to make a song for anything someone might search for.

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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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