How Sound Affects Taste

From the medical mysteries file via Boing Boing:

White wine goes with fish and red wine goes with meat. But somenew research from the Crossmodal Research Laboratory at the University of Oxford has apparently unearthed evidence of an implicit relationship between what we eat and what we hear — between taste and pitch, as Scientific American reports.

The lab explores how the five senses–touch, taste, smell, vision, and hearing–interact with each other. Amongst the findings, their research on auditory and gustatory stimuli has suggested there may be implicit associations between taste and pitch. High pitched sounds are mainly associated with sweet and sour tasting foods while low pitched notes are more commonly paired with more bitter and umami tastes.

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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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