Soundhound Announces a Connection with Radio

Soundhound, Shazam’s biggest competitor in the music ID space, has reached out to the radio industry for the next stage of their evolution. From RAIN:

SoundHound and Westwood One have partnered to create SoundHound for Radio, a mobile platform that connects SoundHound users to radio stations when people use SoundHound to identify a song playing on the radio.

SoundHound for Radio is described as a mobile ad platform that offers interactivity with station assets and advertisers. Radio stations can take advantage of the platform as of today.

Here’s how it works. When a user “SoundHounds” a radio station, the result is a station-branded screen that might contain exclusive content, coupons, contests, etc.. All of it is interactive, making the experience a living extension of the station’s online presence.

Interesting. Read the whole thing here.