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Where Do You Spend Your Money When You Go to a Music Festival?

A site called Events Structure collection some data on how British festival-goers spend their money when they attend an event. Does any of this sound like you?

Items on which you’re willing to overspend:

  • Food: 38.8%
  • Alcohol: 29.6%
  • Soft drinks/water: 24.8%
  • Branded merchandise: 16%
  • Facilities: 15.6%
  • Additional tickets/passes: 12%
  • Other: 3.2%

What influences what you buy at events/festivals?

  • Value for money: 56.6%
  • Unique merchandise: 25.9%
  • Promotions: 17.9%
  • Social influence: 13.1%
  • Live demos: 12.4%
  • Branding: 10.8%
  • Other: 3.2%

Full results from the survey can be found here.

Alan Cross

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One thought on “Where Do You Spend Your Money When You Go to a Music Festival?

  • Personal anecdote … was just at Bestival. Booze was on average $9 before tip. Bought four drinks all weekend. Would have loved to have had more, but it was just too pricey, and not really to my tastes. Not snobby about it, but I’d rather have microbrewery beer than Bud or Corona given the choice.

    Food was similarly priced, sometimes a bit more. Had two food truck meals. That stuff was very unique, though rather hit or miss (shared with wife so I got to try more stuff.)

    I would have loved to have bought some merch, but like … the only Cure shirt was a picture of Robert Smith from 20+ years ago. I’d have preferred an album cover or something logoed.

    They had free water stations which was awesome.


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