Spotify again uses listener data to come up with a great billboard campaign

Spotify is always crunching user data to keep tabs on how people are consuming and interacting with music. Over the last couple of years, they’ve used this data to create a fun billboard campaign. Here are some examples. (Via Wired)

 

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “Spotify again uses listener data to come up with a great billboard campaign

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.