Spotify again uses listener data to come up with a great billboard campaign
Spotify is always crunching user data to keep tabs on how people are consuming and interacting with music. Over the last couple of years, they’ve used this data to create a fun billboard campaign. Here are some examples. (Via Wired)
About the Author
Alan Cross is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.
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