Spotify has launched an AI-powered playlist creator

It’s only in beta and available only in the UK and Australia, but Spotify’s new AI-powered playlist creator will soon be available everywhere via the mobile app. Basically, you type in what kind of playlist you want and the AI will deliver.

Spotify’s blog post gives this example:

Looking for “an indie folk playlist to give my brain a big warm hug,” “relaxing music to tide me over during allergy season,” or “a playlist that makes me feel like the main character”? AI Playlist has you covered. Whether you’re a beginner or an expert playlist creator, AI Playlist pairs our powerful personalization technology with AI to deliver that perfect musical mix just for you. 

You can use prompts that reference places, animals, activities, movie characters, colors, even emojis! The most successful playlists are generated with prompts that contain a combination of genres, moods, artists, or decades. It’s a brand-new tool, and it is still in beta, so we’ll continue to iterate and innovate on the experience.

Wow. This will be fun to experiment with. Start thinking of the weirdest scenarios you can.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38296 posts and counting. See all posts by Alan Cross

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