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Spotify has released its “Artists to Watch” list for 2026. What do they have against rock and alternative?

A new year brings a new cohort of musicians. Who will break through in 2026? Spotify has made some guesses with its annual Artists to Watch list.

The list covers all sorts of genres–10, in fact. I do, however, take exception to their grouping of Indie and Folk into one category. They also put Rock and Alternative together and only picked three artists. THREE?

Let’s look at those two categories.

Indie/Folk:

  • Hudson Freeman
  • Dove Ellis
  • Folk Bitch Trio
  • Fcukers (I really like them)
  • After
  • fakemink

Rock/Alternative:

  • Ecca Vandal
  • Speed (Another band I like)
  • Die Spitz

Here’s a playlist featuring all the artists on the list.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 41515 posts and counting. See all posts by Alan Cross

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