Spotify is now selling concert tickets as an experiment

On Wednesday (August 10), Spotify unveiled a new website that allows users to buy concert tickets directly from Spotify instead of having to go to Ticketmaster and other sellers.

Seven bands are part of the rollout (Limbeck, Annie DiRusso, Crows, Dirty Honey, Tokimonsta, Four Years Strong, and Osees), all of which are making tickets available for gigs later this year. The site also allows you to browse through other events both past and future.

This is not a regular thing yet. In a statement, Spotify declared this to be a marketing experiment.

“At Spotify, we routinely test new products and ideas to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings. Tickets.spotify.com is our latest test. We have no further news to share on future plans at this time.”

You can check out the new website here.

(Via Pitchfork)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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