Spotify is warning artists against “artificial streaming”

If you’re a musician or working somewhere in the music industry, you’ve probably seen unsolicited emails from people and companies promising to inflate your streaming numbers for a price. The theory is that these extra streams mean extra revenue–revenue you didn’t actually earn in the normal way. Not exactly the most honest thing, right?

Spotify calls this “artificial streaming.” Yesterday (September 29), the company posted this warning video.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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