Music Industry

Spotify Says “Listener Diversity” is Going Up. Why That’s a Good Thing.

One of the cool things about Spotify is that they’re always collecting data about their users’ listening habits. The Echo Nest, the company’s back-end data-gathering and analysis division, is always sharing new insights on how customers are consuming music.

The latest report says that “listener diversity” is up by 40%. They say that not only are users listening for more minutes per week but that the average Spotify user is listening to a greater variety of artists during their time online. This translates to consumption of a greater variety of artists and, in many cases, a greater variety of music: different genres, different eras–that sort of thing.

Back in 2014, we listened on average to music from 30 different artists per week. That number is now 41. In other words, the music of more artists is getting exposed to more people.

This was the great promise of streaming: giving more people more options to explore music. As Spotify says, “The pie is getting bigger and there are more slices to go around.”

Read the whole report here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38529 posts and counting. See all posts by Alan Cross

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