Spotify’s new “Only You” features delight some, creeps out others

Spotify has a new thing they call “Only You,” which goes to even further when it comes to personalized recommendations for playlists and podcasts. You know the annual “Wrapped” Christmas promotion? It’s like that but available throughout the year.

You can find Only You on the Spotify app or on a dedicated microsite. You’ll find data on the artists and genres you listen to the most along with additional personalized playlist recommendation.

If you want to collaborate on a playlist with a friend, there’s a new feature called “Blend.” Create a playlist together and Spotify will look at both your tastes and create something it believes both you and your friend will like.

Cool? To some. Gizmodo, though, describes it as “a glaring reminder of [Spotify’s] emotional surveillance.”

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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