Spotify’s new “Only You” features delight some, creeps out others

Spotify has a new thing they call “Only You,” which goes to even further when it comes to personalized recommendations for playlists and podcasts. You know the annual “Wrapped” Christmas promotion? It’s like that but available throughout the year.

You can find Only You on the Spotify app or on a dedicated microsite. You’ll find data on the artists and genres you listen to the most along with additional personalized playlist recommendation.

If you want to collaborate on a playlist with a friend, there’s a new feature called “Blend.” Create a playlist together and Spotify will look at both your tastes and create something it believes both you and your friend will like.

Cool? To some. Gizmodo, though, describes it as “a glaring reminder of [Spotify’s] emotional surveillance.”