Spotify’s Next Weapon of Choice

One of the reasons that Spotify continues to win the race in the streaming wars is their constant innovation. Discover Weekly was something that set Spotify apart, gleaning things you would like based on music preferences and plays.

Spotify has been keen on adding new discovery features to its service for a while now. Today, the streaming option announced yet another tool that keeps your playlists fresh. The new feature is called Daily Mixes and it compiles six different playlists that are constantly updated based on your listening habits. Each mix contains over a dozen songs and more tracks load as you listen so you don’t have to worry about running out of material.

Sitting atop the “Your Library” section of the Spotify app, Daily Mixes are a combination of tunes by the artists you listen to on the regular and other material you might not be as familiar with. As you might expect, there’s the option to “heart” a song to add it to your collection or “ban” a track to keep it from popping up in future playlists. Unlike the name suggests, the Mixes aren’t updated daily per se. Spotify says the name implies that you can enjoy them daily and while the track order may shuffle every day, the data that selects the songs will be updated on a weekly basis.

Daily Mixes are divided by genre. For example, I have playlists for hardcore, hip hop, indie rock, electronic, metal and hard rock. Most of those are an equal mix of artists that I listen to often (or at least from time to time) and new songs that I hadn’t heard of yet. Not all the songs are new releases, so there’s a blend of old and new in each list as well.

It is interesting seeing what comes up and because it builds it will keep you busy for hours. Read more here and here.