Spotify CEO Daniel Ek is quite the football fan. After failing in bids to purchase a couple of teams in the English Premier League, he settled for a massive sponsorship partnership with FC Barcelona, one of the biggest teams in European football. That sponsorship officially began Friday (July 1.).
The deal includes:
- Spotify’s logo on all players’ jerseys
- Logs on official FC Barcelona merch
- Naming rights to Camp Nou, the team’s stadium. It’s now “Spotify Camp Nou.”
- Branding throughout the stadium, including on some of the seats.
And then there’s this from the press release:
The deal between Barça and Spotify is the first of this kind for the club and in addition to shirt sponsorship, also includes a long-term agreement concerning the Title Rights to the stadium, which comes into effect today. It will continue through the ambitious plan to restructure the entire Spotify Camp Nou as part of the Espai Barça project, whereby FC Barcelona will be converting its facilities and environs into a brand new world class entertainment experience that will be open to the whole city of Barcelona.
In the digital realm, Spotify will also have a key presence in audiovisual contents created around the teams’ training sessions, which will be published and promoted on the club’s social networks.
Interesting. Whatever could that mean? I guess we’ll find out.