If you (a) haven’t tried a streaming music; (b) have resisted trying a streaming music service; or (c) are dead against everything streaming music services stand for, I’ve got news for you. They are the future whether you want to believe it or not.
Yes, Canada is behind the curve, but we’re quickly catching up. Meanwhile, Europe and the US have seen huge growth in this area. From Warc.com:
“Wireless audio hardware is in the driving seat,” he added, “with devices like wireless speakers key to the development of streaming music subscription services, providing an additional layer to the user experience beyond a personal listening experience via headphones or a standard docking station.”
Finally, there’s this post from radio consultant Mark Ramsey where he points out the challenges radio has with the mobile phone. Look at how people are using apps these days. And notice what sorts of apps are missing from this chart.