Technology has always shaped the way people access and consume music. How has streaming changed the nature of pop music? Let’s take a look. This is from Hypebot:
[S]treaming has completely changed the game. For the first time, financial success is no longer based on one-time sales, but on ongoing streams. The more a track is played, the bigger the payout. The implications of this shift are massive.
On streaming platforms, flash-in-the-pan tracks that burn bright and fade fast are less lucrative than ever. The most profitable pop songs instead burrow their way into the hearts of listeners, inspiring millions of streams for years to come. Success is no longer about the hit, but the replay.
This shift introduces a powerful new incentive to foster deeper, longer-lasting relationships with listeners. While tracks will still need to be hook-laden enough to inspire an immediate connection, they must also be worth listening to hundreds, if not thousands of times.
What will this mean for the pop hits of the future?
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