Music Industry

So How is the Streaming Music Market Divided Up? Like This.

MIDiA is a company that spends an awful lot of time monitoring and analyzing the state of the music industry in the digital era. It has just released its Streaming Services Market Shares Report, which, among other things, explains how the streaming marketplace is divided up amongst the players.

While the whole report can be found here, let’s start this interesting chart showing global market for streaming subscriptions.


As you can see, Spotify is the clear world leader followed by Apple, which has Amazon breathing down its neck. Never heard of MelON? Me, neither, so I had to look it up. It’s a South Korean streaming music service. QQ Music is a gigantic Chinese company owned by Tencent and has at least 800 million users. And that’s not the Napster of old; it’s the rebranded Rhapsody.

Here are some random stats from the study:

  • At the end of 2016 there were 132.6 million music subscribers, up from 76.8 million in 2015
  • In Q4 2016 Spotify’s subscriber market share was 35% and it had $2,766 million in retail revenue
  • Apple Music was second with 21 million subscribers at the end of 2016, a 15.6% market share and it had $912 million in retail revenue
  • In 2016 Apple was the largest driver of digital music revenue across Apple Music and iTunes
  • The US is the largest music subscription market, which Spotify leads with 38% subscriber market share
  • The UK is Europe’s largest streaming market, which Spotify also leads

It’s fascinating stuff. Go here to learn more.



Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37884 posts and counting. See all posts by Alan Cross

One thought on “So How is the Streaming Music Market Divided Up? Like This.

  • Anghami is not included here. They have around 35 million plus subscribers, & may have already passed the 40 million mark this year.


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