Do you subscribe to a streaming music service yet? If you do, you should know that every time you log in, you’re generating data. And that data is gold. From FastCoLabs:
Music’s shift to an all-you-can-stream model is convenient for listeners, tough for many artists, and potentially lucrative for the tech companies involved. It also has a hidden perk that could benefit all of them: Data. Lots of it.
As more and more people listen to music on digital platforms, our collective understanding of music and the culture that surrounds it is exploding. Spotify, the streaming music market leader, was already sitting on an incredible amount of data before it acquired music intelligence firm The Echo Nest in March. Now the company is armed with a trove of insights about music and listener behavior. To help corral it all, the company just launched a data storytelling blog called Spotify Insights.
“We’ve kind of been doing this already,” says Eliot Van Buskirk, Spotify’s in-house Data Storyteller. “We just didn’t have a place to put it all.”