Some people swear by the calming and tingly feeling they get from ASMR videos. These clips–and ASMR stands for “autonomous sensory meridian response”–are all the rage on YouTube. And now we have the first music personality related video (I think).
Hayley Williams of Paramore has released this video promoting her vegan hair dye, Good Dye Young. In the clip, she whispers and eats potato chips. Yes, this is a commercial, but it’ll also give you an idea of why people swear by these videos. More here.