Study: People Between 15 and 19 Don’t See Much Need in Owning Music

Well, this is worrisome.

Since the dawn of rock’n’roll, young people have been the economic engine of the business. A substantial–VERY substantial–portion of disposible income when to acquiring music: records, tapes, CDs and then digital downloads. It became a badge of honour to brag about how many albums/CDs/tapes you owned or how many terabytes of music files you had on your electronic devices. It was all about possession.

Today’s kids? Not so much. The generation raises on always-on broadband Internet doesn’t see the point. “If I can access any song I want, anytime I want it from wherever I am, why do I need to clutter up my life with physical stuff?”

The latest study points to US data where 15-19 year-olds say they’d much rather stream what they need than own anything.

15-19 listening habitsgenerat

If I’m in the business of selling music, I’m not feeling very well right now. Read more at Digital Music News.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “Study: People Between 15 and 19 Don’t See Much Need in Owning Music

  • July 14, 2016 at 1:58 pm

    Excellent graphic – it speaks to more than just ownership. I was amazed to see how so few young people are using Facebook… and they are in our target demographic!


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