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Music Industry

Study: Young buyers of vinyl are serious about their obsession

A music research firm called MusicWatch has released a study of young vinyl buyers in the US (i.e born 1989 or later). The results are interesting. “The new generation of vinyl buyers are serious, dedicated, and valuable customers – just like their predecessors.”

  • 80% of them have started buying vinyl in the last five years
  • 37% buy it to just display
  • 78% say they buy vinyl so they can actually play the records.
  • Vinyl releases from current artists are the biggest sellers.
  • Alternative, hip hop and classic rock are their favourite genres.
  • A full third of these fans buy vinyl with the intent of supporting their favourite artists. They believe that it’s important to do more than just listen to their music; buying product like vinyl is a way of helping out in a more meaningful way.
  • Audio quality? Not so much–at least compared to things like packaging and liner notes.
  • At the same time, more than half of these buyers say that they’re planning to upgrade their audio equipment in the next 12 months.

The full report can be found here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37441 posts and counting. See all posts by Alan Cross

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