This is a new one on me–although now that I know what it is, I’ve heard it. And it’s the fault of the goddamn Kardashians.
From Mental Floss:
Vocal fry, which has also been called creaky voice, laryngealization, glottal fry, glottal scrape, click, pulse register, and Strohbass (straw bass), has been discussed in musical and clinical literature since at least the middle of the 20th century. It is a technique (not necessarily encouraged) that lets a singer go to a lower pitch than they would otherwise be capable of. It shows up with some medical conditions affecting the voice box. It is also an important feature in some languages, like Zapotec Mayan, where fry can mark the distinction between two different vowels. These days, however, you mostly hear about it as a social phenomenon, as described (and decried) as “the way a Kardashian speaks”…