Surprise! Study Says That Canadians Love Live Music

Nielsen, the chart company, has released some stats on Canadians’ love for live music events. According to their Music 360 Canada 2015 report, more than half of us–52%, actually–claim to have attended some kind of live music event in the past year while 17% admitted to going to a music festival.

  • The most well-known festival in the land? The Calgary Stampede. Next most popular? The Montreal and Toronto Jazz Fests. Surprised? I was.
  • Canadians say we spend on average 33 hours a week listening to music.
  • Canadians apparently spend the most money on music. They peg the amount at $245, not including the cost of concert tickets. That’s substantially higher than the number I’ve heard quoted for the US, which is around $40.  Yes, forty dollars.  A year. (If I’m wrong about that, please correct me. It seems awfully low.)

And now, a nice chart explaining what we do when we go to see live music.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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