The lost art of jingle writing
You can’t turn on the TV now without hearing a popular song used in some kind of advertising. As more artists sell their catalogues, the buyers are licensing songs to various companies. It’s
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Random music news for Tuesday, December 15, 2020
Ten days until Christmas. Maybe you’ll get something like this under the tree. But hopefully not. (Via John) Now some music news for December 15, 2020. Eddie Van Halen’s official cause of death
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Classic Rock Will Never Get Old Thanks To Pop Culture
How does a genre that never adds anything new stay afloat? You’d think hearing the same set of songs would get boring, right? The classic rock radio format is an interesting beast in
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I Swear I Heard This In A Commercial: How The Internet Handles Licensing
Earlier this week we talked about MixBANK, a licensing software designed to make legal remixes easy for both the DJ and the artist being sampled. That’s all good, but that particular process is
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Meet the People Who Decide Which Music Gets into Movies and TV
They’re called music supervisors and have the power to place your song in a movie, TV show or commercial, something that could be a sweet source of revenue. But who are these power
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This McDonald’s Burger Comes with a Side of a 60-Piece Orchestra. No, Really.
In its continuing effort to keep its menu fresh, McDonald’s in The Netherlands is testing out a new burger they call The Maestro. I have no idea what’s on it, but that doesn’t
Read MoreSpotify Would Like to Pluck Local Advertising from Radio Stations
Question: If streaming is hurting music sales, can it also eat into the listenership of radio stations? Answer: It depends. According to a story in today’s Globe and Mail, Spotify is testing Canada–one
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Interesting Article: When Words Sold Music
Be honest: how carefully do you really listen to lyrics? I mean really listen. There was a time not long ago when lyrical ability was a major selling point for music. The Atlantic
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Notice Anything Different About Week 5 of the NFL Season? (Hint: Think Headphones)
I’m not a fan of Beats headphones. I think they sound like rubbish. But I admire their marketing savvy. Beats is responsible for some of the best guerilla advertising we’ve seen in the
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How Selling Out Saved Indie Rock
It wasn’t all that long ago that the idea of, say, licensing a song for a TV commercial was not only considered gauche but evil. But the decline in music sales has pretty
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A Beer Poster That Lets You Play or Remix 10 Songs
This is rather cool: a poster for Beck’s beer created by a couple of New Zealand companies that allow you to do this. (Via AdWeek)
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