Advertising Archives - Alan Cross' A Journal of Musical Things

The lost art of jingle writing

You can’t turn on the TV now without hearing a popular song used in some kind of advertising. As more

Ten days until Christmas. Maybe you’ll get something like this under the tree. But hopefully not. (Via John) Now some

How does a genre that never adds anything new stay afloat? You’d think hearing the same set of songs would

Earlier this week we talked about MixBANK, a licensing software designed to make legal remixes easy for both the DJ

They’re called music supervisors and have the power to place your song in a movie, TV show or commercial, something

In its continuing effort to keep its menu fresh, McDonald’s in The Netherlands is testing out a new burger they

Question: If streaming is hurting music sales, can it also eat into the listenership of radio stations? Answer: It depends.

Be honest: how carefully do you really listen to lyrics? I mean really listen. There was a time not long

I’m not a fan of Beats headphones. I think they sound like rubbish. But I admire their marketing savvy. Beats

It wasn’t all that long ago that the idea of, say, licensing a song for a TV commercial was not

This is rather cool: a poster for Beck’s beer created by a couple of New Zealand companies that allow you

The Goldilocks of Canadian Production Companies – Mark Bishop in Conversation with TBP Podcast EP 037 November 25, 2021
Our latest guest on The Backstage Project podcast comes to us from the world of Canadian television. TBP was thrilled to have a chance to visit and catch up with marblemedia’s Mark Bishop. Mark is an accomplished entrepreneur, brand-builder and trusted media industry advocate. In 2001 Mark and Co-Founder Matt Hornburg founded marblemedia, one of […]
Andrew Dick
Chasing a Dream – Kevin Porter in Conversation with TBP Podcast EP 036 October 11, 2021
Many of us – at one time or another – dream of being professional athletes. Most of us realize in high school that we won’t be making it to the big leagues – unfortunately. The lucky among us flirt with the minor leagues in hopes of that big break. But what happens when that big […]
Andrew Dick
Being your Authentic Self – Richard Crouse in conversation with TBP Podcast EP 035 July 2, 2021
You would be given a free pass if you forgot that before the rise of the social media influencer there were already pundits and personalities on TV, radio and print. There’s just been that much exponential change in the media business over the last 15 years. Yet today, those who were formerly the audience are […]
Mark Silver