Advertising Archives - A Journal of Musical Things

Classic Rock Will Never Get Old Thanks To Pop Culture

How does a genre that never adds anything new stay afloat? You’d think hearing the same set of songs would

Earlier this week we talked about MixBANK, a licensing software designed to make legal remixes easy for both the DJ

They’re called music supervisors and have the power to place your song in a movie, TV show or commercial, something

In its continuing effort to keep its menu fresh, McDonald’s in The Netherlands is testing out a new burger they

Question: If streaming is hurting music sales, can it also eat into the listenership of radio stations? Answer: It depends.

Be honest: how carefully do you really listen to lyrics? I mean really listen. There was a time not long

I’m not a fan of Beats headphones. I think they sound like rubbish. But I admire their marketing savvy. Beats

It wasn’t all that long ago that the idea of, say, licensing a song for a TV commercial was not

This is rather cool: a poster for Beck’s beer created by a couple of New Zealand companies that allow you

All these images are part of an advertising campaign for the Berlin Philhamonic. Cool, no? (Thanks to Connors for pointing

Seymour Stein, the co-founder of Sire Records that the guy who signed the Ramones, the Smiths, the English Beat the

The Dawn of Digital Sports Journalism at The Globe & Mail and Yahoo Canada – Steve McAllister in Conversation with TBP Podcast ep 005 September 4, 2020
Ask any Canadian sports journalist who they consider one the nicest and forward-thinking minds behind the rise of digital, and chances are they would say, Steve McAllister. As one of the most accomplished and highly regarded leaders in sports journalism over the last 20 years, Steve has provided the mentorship and launchpad for too many […]
Andrew Dick
Behind the desk of Global and CTV News – Kevin Newman in conversation with TBP podcast ep 004 August 18, 2020
Kevin’s award-winning career has spanned four decades, covering the biggest stories from the four corners of the earth and those most important to Canadians. While he’s a household name for his on-camera presence, as you will learn in this episode, Kevin Newman is also an innovator whose energy is fueled by the same startup drive […]
Mark Silver
At the top of the sponsorship world – Sam Galet in conversation with TBP podcast ep 003 August 5, 2020
Sam Galet is one of the sponsorship industry’s most successful connectors. Over his 20+ year career, he has been directly involved in leading a number of massive sports, entertainment and lifestyle sponsorships, endorsements and naming rights deals. From an early age, Sam knew what he wanted to achieve in his career and he set his […]
Mark Silver