Coca-Cola Archives - A Journal of Musical Things

Jack White’s Coca-Cola Commercial. It Aired Just Once–But Anyone Can Watch It Now.

Back in 2006, Jack White agreed to participate in a Coke commercial. It ran exactly once. Where did it go?

Coca-Cola was a major sponsor of American Idol for thirteen years. This week, though, the company said they were pulling

Despite a market of 1.4 billion people, no one in China buys music. Well, almost no one. According to industry

The Dawn of Digital Sports Journalism at The Globe & Mail and Yahoo Canada – Steve McAllister in Conversation with TBP Podcast ep 005 September 4, 2020
Ask any Canadian sports journalist who they consider one the nicest and forward-thinking minds behind the rise of digital, and chances are they would say, Steve McAllister. As one of the most accomplished and highly regarded leaders in sports journalism over the last 20 years, Steve has provided the mentorship and launchpad for too many […]
Andrew Dick
Behind the desk of Global and CTV News – Kevin Newman in conversation with TBP podcast ep 004 August 18, 2020
Kevin’s award-winning career has spanned four decades, covering the biggest stories from the four corners of the earth and those most important to Canadians. While he’s a household name for his on-camera presence, as you will learn in this episode, Kevin Newman is also an innovator whose energy is fueled by the same startup drive […]
Mark Silver
At the top of the sponsorship world – Sam Galet in conversation with TBP podcast ep 003 August 5, 2020
Sam Galet is one of the sponsorship industry’s most successful connectors. Over his 20+ year career, he has been directly involved in leading a number of massive sports, entertainment and lifestyle sponsorships, endorsements and naming rights deals. From an early age, Sam knew what he wanted to achieve in his career and he set his […]
Mark Silver