college Archives | Alan Cross' A Journal of Musical Things

College Recruiting’s Secret Weapon – Beyonce

Beyoncé? That’s the secret to recruiting? If you thought the Rolling Stone cover above was a bit strange, you’re right.

Revenue Architects… Beyond the : 30-second spot – Derek Myers, Christos Nikitopoulos, Kevin Worsley in conversation with TBP Podcast EP 030 May 4, 2021
Well behind the scenes in the media business lurks smart folks who really know their way around a spreadsheet. They’re the ones who have charted out and flighted all the commercials, billboards, features and other innovative forms of sponsor integration. We’re of course referring to… revenue management. If you’ve never heard of this career path, […]
Mark Silver
King of the Deal – Phil King in conversation with TBP Podcast EP 029 April 26, 2021
Sports fans today can watch more games and global competitions than we could have possibly imagined, even 20 years ago. For those of us that can remember, which generally means Boomers and Gen-X, there really weren’t many sports to watch until the advent of pay-TV in the mid-80s, which saw the dawn of specialty channels […]
Mark Silver
Leading the pack in the Sports Betting Race – Jim Lawson in conversation with TBP Podcast EP 028 April 20, 2021
For several years, the legalization of single-event sports betting and the planned provincially controlled roll-out has been a hot topic. During that time, Woodbine Entertainment‘s astute executives have been watching and waiting while investing in the media and digital technologies that will be needed in a Canadian landscape where offshore behemoths are permitted to operate […]
Mark Silver