Market Research Archives | Alan Cross' A Journal of Musical Things

Younger Than Millennials – How Does Gen Z Feel About The Internet? Hint: They Need YouTube

Here’s something to make you think. Earlier this week, Adweek magazine published an article about the uprising of Generation Z.

Gamifying the Movie Theatre Experience – Aaron Silverberg in conversation with TBP Podcast EP 031 May 9, 2021
People yearn for live experiences that they can share with others. Though fan and crowd-based events such as sports and concerts may be the source of most of our FOMO, movie theatres are even more appealing. Although the film may be the main attraction, movie theatre owners are constantly looking for new ways to maximize […]
Mark Silver
Revenue Architects… Beyond the : 30-second spot – Derek Myers, Christos Nikitopoulos, Kevin Worsley in conversation with TBP Podcast EP 030 May 4, 2021
Well behind the scenes in the media business lurks smart folks who really know their way around a spreadsheet. They’re the ones who have charted out and flighted all the commercials, billboards, features and other innovative forms of sponsor integration. We’re of course referring to… revenue management. If you’ve never heard of this career path, […]
Mark Silver
King of the Deal – Phil King in conversation with TBP Podcast EP 029 April 26, 2021
Sports fans today can watch more games and global competitions than we could have possibly imagined, even 20 years ago. For those of us that can remember, which generally means Boomers and Gen-X, there really weren’t many sports to watch until the advent of pay-TV in the mid-80s, which saw the dawn of specialty channels […]
Mark Silver