Sponsorship Archives - Alan Cross' A Journal of Musical Things

Is it legal for cannabis companies to sponsor concerts in Canada? Maybe not.

Once upon a time, tobacco companies could advertise their wares by sponsoring culture events, including music festivals. For example, if

Sponsorships for things like tours are hardly new. The Rolling Stones pioneered the concept when they got Jovan to sponsor

Running a tour or festival is expensive, so you need a strong roster of deep-pocketed sponsors to pull it off.

This piece of research was published by the MSL Group with the purpose of educating brands about how they might

If we go back about a ten years, you’ll remember that U2 and Apple were best friends. The band appeared

The Goldilocks of Canadian Production Companies – Mark Bishop in Conversation with TBP Podcast EP 037 November 25, 2021
Our latest guest on The Backstage Project podcast comes to us from the world of Canadian television. TBP was thrilled to have a chance to visit and catch up with marblemedia’s Mark Bishop. Mark is an accomplished entrepreneur, brand-builder and trusted media industry advocate. In 2001 Mark and Co-Founder Matt Hornburg founded marblemedia, one of […]
Andrew Dick
Chasing a Dream – Kevin Porter in Conversation with TBP Podcast EP 036 October 11, 2021
Many of us – at one time or another – dream of being professional athletes. Most of us realize in high school that we won’t be making it to the big leagues – unfortunately. The lucky among us flirt with the minor leagues in hopes of that big break. But what happens when that big […]
Andrew Dick
Being your Authentic Self – Richard Crouse in conversation with TBP Podcast EP 035 July 2, 2021
You would be given a free pass if you forgot that before the rise of the social media influencer there were already pundits and personalities on TV, radio and print. There’s just been that much exponential change in the media business over the last 15 years. Yet today, those who were formerly the audience are […]
Mark Silver