Sponsorship Archives - Alan Cross' A Journal of Musical Things

Is it legal for cannabis companies to sponsor concerts in Canada? Maybe not.

Once upon a time, tobacco companies could advertise their wares by sponsoring culture events, including music festivals. For example, if

Sponsorships for things like tours are hardly new. The Rolling Stones pioneered the concept when they got Jovan to sponsor

Running a tour or festival is expensive, so you need a strong roster of deep-pocketed sponsors to pull it off.

This piece of research was published by the MSL Group with the purpose of educating brands about how they might

If we go back about a ten years, you’ll remember that U2 and Apple were best friends. The band appeared

Being your Authentic Self – Richard Crouse in conversation with TBP Podcast EP 035 July 2, 2021
You would be given a free pass if you forgot that before the rise of the social media influencer there were already pundits and personalities on TV, radio and print. There’s just been that much exponential change in the media business over the last 15 years. Yet today, those who were formerly the audience are […]
Mark Silver
The Business of Radio – Elliott Hurst in conversation with TBP Podcast EP 034 June 21, 2021
The commercialization of streaming audio is not a new phenomenon. Going back 100 years, it was simply known by another name, broadcasting. With the launch, rise and now transition to digital and apps, the business models of audio-preneurs have generally been the same, mostly because of the challenge of measurement, a problem audio’s cousin television […]
Mark Silver
The Custodian of Toronto Sports – Richard Peddie in conversation with TBP Podcast EP 033 May 27, 2021
Over a 20+ year span, as the Toronto pro sports scene evolved from older venues and stands filled with blue and white (Leafs, Blue Jays, Argonauts) to a more intense red (Raptors, TFC), and grand coliseums that define the city’s skyline, there is one sports executive in particular who ownership looked to. We’re of course […]
Mark Silver