Spotify’s sponsorship of FC Barcelona has begun
Spotify CEO Daniel Ek is quite the football fan. After failing in bids to purchase a couple of teams in
Read moreSpotify CEO Daniel Ek is quite the football fan. After failing in bids to purchase a couple of teams in
Read morePepsi has a big sponsorship deal with the NFL that goes back close to four decades. That deal has just
Read moreOnce upon a time, tobacco companies could advertise their wares by sponsoring culture events, including music festivals. For example, if
Read moreSponsorships for things like tours are hardly new. The Rolling Stones pioneered the concept when they got Jovan to sponsor
Read moreRunning a tour or festival is expensive, so you need a strong roster of deep-pocketed sponsors to pull it off.
Read moreThis piece of research was published by the MSL Group with the purpose of educating brands about how they might
Read moreIf we go back about a ten years, you’ll remember that U2 and Apple were best friends. The band appeared
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