Spotify’s sponsorship of FC Barcelona has begun
Spotify CEO Daniel Ek is quite the football fan. After failing in bids to purchase a couple of teams in
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Sponsorship
Pepsi is out as the sponsor of the Super Bowl halftime show. Enter…Taylor Swift? Here’s how that could happen.
Pepsi has a big sponsorship deal with the NFL that goes back close to four decades. That deal has just
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Is it legal for cannabis companies to sponsor concerts in Canada? Maybe not.
Once upon a time, tobacco companies could advertise their wares by sponsoring culture events, including music festivals. For example, if
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U2 in Sponsorship with Salesforce.com?
Sponsorships for things like tours are hardly new. The Rolling Stones pioneered the concept when they got Jovan to sponsor
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How Long Before Weed Companies Sponsor Concerts and Festivals?
Running a tour or festival is expensive, so you need a strong roster of deep-pocketed sponsors to pull it off.
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Do You Go to Music Festivals? Does This Chart Reflect Who You Are?
This piece of research was published by the MSL Group with the purpose of educating brands about how they might
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Is U2 Back in Bed with Apple? [UPDATE]
If we go back about a ten years, you’ll remember that U2 and Apple were best friends. The band appeared
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