Sponsorship Archives | Alan Cross' A Journal of Musical Things

Is it legal for cannabis companies to sponsor concerts in Canada? Maybe not.

Once upon a time, tobacco companies could advertise their wares by sponsoring culture events, including music festivals. For example, if

Sponsorships for things like tours are hardly new. The Rolling Stones pioneered the concept when they got Jovan to sponsor

Running a tour or festival is expensive, so you need a strong roster of deep-pocketed sponsors to pull it off.

This piece of research was published by the MSL Group with the purpose of educating brands about how they might

If we go back about a ten years, you’ll remember that U2 and Apple were best friends. The band appeared

Gamifying the Movie Theatre Experience – Aaron Silverberg in conversation with TBP Podcast EP 031 May 9, 2021
People yearn for live experiences that they can share with others. Though fan and crowd-based events such as sports and concerts may be the source of most of our FOMO, movie theatres are even more appealing. Although the film may be the main attraction, movie theatre owners are constantly looking for new ways to maximize […]
Mark Silver
Revenue Architects… Beyond the : 30-second spot – Derek Myers, Christos Nikitopoulos, Kevin Worsley in conversation with TBP Podcast EP 030 May 4, 2021
Well behind the scenes in the media business lurks smart folks who really know their way around a spreadsheet. They’re the ones who have charted out and flighted all the commercials, billboards, features and other innovative forms of sponsor integration. We’re of course referring to… revenue management. If you’ve never heard of this career path, […]
Mark Silver
King of the Deal – Phil King in conversation with TBP Podcast EP 029 April 26, 2021
Sports fans today can watch more games and global competitions than we could have possibly imagined, even 20 years ago. For those of us that can remember, which generally means Boomers and Gen-X, there really weren’t many sports to watch until the advent of pay-TV in the mid-80s, which saw the dawn of specialty channels […]
Mark Silver