Taylor Swift’s sneaky/brilliant way to boost album sales

There are few fanbases more rabid than Taylor Swift’s Swifties. They will do anything she says. Anything. Case in point: a “flash sale” for digital versions of her Midnights album.

Yesterday (January 5), Tay-Tay’s online store offered four new digital versions of the album. Anyone who wanted one (or all) of them had to purchase them by 11:59 pm EST. After that, they’d disappear, presumably forever.

Two things: 11:59 pm is one minute before the week’s chart closes. Second, the downloads were priced at $4.99, compared to the $14.99 for the original version of the album. The message was clear: “Buy all four!” And they will. I expect they’ll be rewarded with bonus content and new artwork.

When I tried to sign onto the store this morning, it was insanely slow and often timed out.

It’ll be interesting to see if this flash sale boosts Midnights‘ chart position. Figures for the week will be released on Monday.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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