How are Teenagers Consuming Media? Let Us Count The Way

Music Ally is an industry newsletter (subscription) from the UK that offers insight into many different aspects of marketing and promotion. This week’s edition offers some interesting stats on teenagers, specifically their media consumption habits. Here are some highlights from a study of UK teens:

  • Number of people between 11-15 that own a smartphone: 71%.
  • Those 16-19: 62%
  • Of those 16-19, how many listen to broadcast radio? 77%
  • Time 11-15s spend using that smartphone every week: 19 hours and 24 minutes.
  • The percentage of 11-15s who agree with the statement “My smartphone is rarely out of reach: 69%
  • Those 11-15 who say “Music is an important part of my life”: 71%
  • Percentage of 11-15 year-olds who use Spotify every day: 21%.
  • Following up from above, 44% say they’ve never used it.
  • Percentage who used Apple Music in the last day: 13%
  • And 45% say they’ve never tried Apple Music at all.
  • Percentage of those 11-15 who say they used YouTube over the last 24 hours: 48%
  • For those 16-19: 68%.
  • Do you watch live TV? 88% say “yes”.

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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