Telsa to Start Its Own Streaming Service. Wait–What?

Elon “Tony Stark” Musk has his fingers in everything: electric cars, the Hyperloop, battery technology, space rocketry. So why not add a streaming service to the mix?

According to Recode, Tesla has had discussions with the major labels about a licensing deal for a new streaming music service. Rumours are that he wants to start with a Pandora-like Internet radio station and then move up to other levels of service with various pricing plans.

Spotify and Apple control about 64% of the streaming market, leaving all the others–Google Play, Deezer, Napster, Tidal–fighting it out for the last 36%. And NONE of them are profitable. Where Elon thinks he can find a niche is a mystery. Maybe streaming to just Teslas?



Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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