RAIN (Radio And Internet News) takes a look at Dash Radio, which they say “revives radio’s heyday online.”
Dash Radio has an impressive pedigree. It’s helmed by Scott Keeney, who built a rep as DJ Skee at KIIS FM in Los Angeles, and it has support from heavy hitters such as L.A. Reid, CEO of Epic Records. It also pulled in Peter Ferraro and Frank Prisinzano of the legendary East Village Radio.
The goal with this platform is to return to FM radio’s original music discovery roots, presenting playlists and personalities that felt they were being squeezed out by the dominant media companies taking control of the airwaves. Dash Radio’s stations are on the digital air 24/7 and without commercial breaks, all for free. It also has a mobile component, with apps for both iOS and Android.
It’s a bold plan and so far it’s bearing out well. At any given time, you’ll find stations streaming just about any genre. Even the top 40 and rock sections have stations that delve into the deeper cuts and explore beyond the most common terrestrial radio playlists. Dash also supports the DJs, giving the tastemakers a chance to show off their attitudes and knowledge rather than just introduce each track.