That time Kate Bush went to Japan to make a watch commercial
While Kate Bush is one of the most reclusive performers in history, there was a time when she could be lured out of her house to do the odd thing. Seiko, the Japanese company best known for making watches, somehow managed to convince her to make a Japan-only TV spot back in 1978, just as her star was rising.
In the days before the internet, many stars went to Japan to do endorsements, confident that none of their fans in the West would see that they’d, well, sold out and were shilling for some corporation, an ultra-taboo thing back in the 1970s–especially for an avant-garde artist like Kate.
Here’s the final product.
If you’re interested in some Googling, here’s a list of other artists who cut similar deals:
- Harrison Ford (Kirin Beer)
- Jean-Claude Van Damme (Black Black Gum)
- Tommy Lee Jones (Boss Coffee and Suntory whisky)
- Arnold Schwarzenegger (Alinaman V Energy Drink, among others)
- Arnold Schwarznegger/Bruce Willis (Kowa Coffee, among others)
- Madonna (Takara sake)
- John Travolta (also Takara sake)