The 10 categories of the music fan spectrum: Where do you fit in?
[This was my column for GlobalNews.ca – AC]
No two music fans are alike. We casually like some artists with our entire relationship beginning and ending with humming the melody to one of their records.
But then there are those with whom we are obsessed. We cannot get enough of them. In between those extremes are various levels of engagement that musicians, managers, and labels should be monitoring and nurturing.
With Web 3.0 initiatives quickly taking hold, the music industry is looking for new ways to understand the next generation of fans. Technology is shifting the very nature of fandom in ways that will be transformative over the coming years.
Spring, a company that partners with artists when it comes to e-commerce, commissioned a study of 8,000 music fans in hopes of charting out the future emotional and eventually financial relationships between fans and artists.
The result is a psychographic breakdown that puts fans into 10 different buckets, each featuring different levels of investment when it comes to emotion, spending, energy, time, and evangelism.
