A report in the Toronto Star reveals that the average price of a concert ticket in the city is $121. Gee. Shocking.
Anyone who has tried to buy a ticket to a reasonably big-name gig has known this for some time. With the collapse of physical music sales, prices of concert tickets have been on an upward trajectory for years. And with all the different levels of tickets ranging from uber-expensive super VIP meet-and-greet options to cheap (well, cheapish) seats up in the nosebleeds, the math says that things will average out pretty high.
Oh, and these are the retail prices of tickets--if you can buy them that way and not on the secondary market.
Why the big increase? High demand, for one. A need for artists to find revenue streams in the era of streaming. The demand for large, expensive stage productions. Additional costs associated with COVID such as insurance and medical coverage. Insurance costs because of tragedies like Astroworld. Venue fees have gone up because they lost so much money over the last two years. Higher face value prices mean higher taxes and service feeds. And finally, fans have proven time and time again that they’re willing to pay the asking price, no matter how high.
Surprised? Hardly. In fact, I’ll say that I’m shocked that the average price isn’t actually higher.
The full story can be found here.